Category Archives: Business Journal
Have a great product or service to offer and ready to make it official? Starting a business isn’t so difficult, however, starting a business that is successful and sustainable takes some planning. Here are some preliminary steps to take before opening your business.
Write a business plan: Writing a business plan will help you clarify your product or service, your mission, and provide an outline for 3-5 years. What’s your strategy? How fast will you grow? What money do you need to start? What’s your budget? Do you need a permit or license? How will you market yourself?
Make a timeline of deadlines and objectives. Before venturing out on my own, I interned for a model home company for a year, and then subsequently had a partnership with another person for several years staging homes. When I decided to go out on my own, I had some experience under my belt and knew what I wanted to change.
I modified the existing business plan I had in place for the partnership to reflect what I wanted to accomplish with my own business. I changed the name on my business license with the city, and filed for a fictitious name statement with the county. A new business checking account was created, along with a new website, and marketing materials (business cards, etc).
Determine your readiness? If writing the business plan doesn’t help you determine you readiness, the Small Business Administration offers a handy assessment survey for potential small business owners to help determine the readiness of you and your venture.
Choose a location: Online, home-based or in need of an office? Get clear on what location will best serve you and your customers. As I have school age children, I knew from the start a home based business was what I wanted. I needed the flexibility a home-based business offered, and to be able to set me own hours.
Looking into financing: Depending on the size of your venture, and what inventory you may need, you may want to look into start-up loans/micro-loans or angel investors.
Choose and register a business name: Choose a name that reflects your product, service and intended image/brand accurately. Check for trademarks and secure a URL. If it’s different than your actual name, register your ‘doing business as’ name with your state government. My company name was formed with the initials from my name. I then hired a professional to design the logo with those initials and the colors I loved.
When we let go of what we believe the “world” expects our dreams to be and we allow ourselves to breathe in our own excitement, ideas, and visualizations we slowly begin to realize what OUR dreams are.
We start to realize that we have actually already achieved some of our dreams, and we are well on our way to accomplishing many more.
A dream can be finding a life partner, going back to school, starting a business, or maybe going on vacation. Just the fact that you once dreamed for it to happen, and it already has or is about to happen, is HUGE!
Dream’s don’t have to be awe-inspiring life changing events. They can be the ideas we believed would bring us happiness and joy. They can be giving someone else a party, or just being there to witness a beautiful moment.
Everyday we are accomplishing a dream we envisioned just yesterday or maybe years and years ago.
Taking time to look back, take stock of what you have been doing, who you have been doing it with, and where you have been may just help you see that you are already living your dream life.
May you find peace in your life today and be able to rejoice about it tomorrow.
~ Anna Campbell