Category Archives: Starting Your Business

What is the Single Greatest Asset of your Business?

Anna Campbell talks about Common Sense Business by Steve GottryAccording to Steve Gottry, author of Common Sense Business, “You, as the entrepreneur, are the greatest single asset your company has.  It was your drive and your dream that created your company, probably out of little or nothing – if you company is like so many other self-made ventures.”

Steve goes on to share with us the attributes that you bring your company. They include: Your Enthusiasm, Your Attitudes, Your Knowledge, Your Skills, Your Courage, Your Past, Your Goals, Your Ethics, and Your Support System.

Being an entrepreneur extends into every section of your personal life just as much as it does your business life. This is because when you start a business, you are the business. Your thoughts create the business, your dreams grow the business, and your energy maintains the business.

In order to maintain the strength and vitality of your business, you must also take care of the single Greatest Asset of your business: You!

Remember that you are important, you do deserve a day off, and you can accomplish all of your goals!

~ Anna Campbell

Womenomics explains how Business Women can write their own Rules for Success

The best is yet to come for you and your businessThe wealth of knowledge and experience is all around us in this technological age. But, for some reason I seem drawn to libraries and dusty old and new books.  Something about thumbing through pages that someone else felt worthy enough to fill thrills me!

While visiting the Eva Perry Library in Apex, NC I happened upon, Womenomics, a book written by Claire Shipman and Katty Kay.  The bright yellow cover and interesting word just drew me in. What are they talking about: womenomics?

/wim’in-nam’iks/

1. write your own rules for success

2. How to stop juggling and struggling and finally start living and working the way you really want

But, how do we know what we really want? We are bombarded with tv commercials, magazine ads, motion sensor ads at store entrances, billboard ads, church sermons, movies, and so much more.

Here is a fun activity that just takes a few minutes and really helps you focus in on what truly matters to you.

Step 1: take out a pad of paper

Step 2. Start by writing one thing per sheet of paper that if you lost it, your life would no longer have meaning.

Step 3. Continuing writing one thing per sheet of paper that you need to survive.

Step 4. With this activity, you are only able to keep 10 of those pieces of paper. Pick 10 and let go of the rest. These 10 are what truly matters to you.

One of my favorite parts of the book womenomics is the simple revelation they share under the womenomics Balance Sheet.

Cost 1: “Isn’t a pay cut of any sort a big step backward?”

Don’t think hourly rate – think value, as Jennifer discovered. Even if you have to make financial cutbacks, the value to your life of gaining a few extra hours each week is potentially huge. It can make the difference between sanity and chaos.”

Many of my friends and clients tell me that this is often one of the biggest reasons they have decided to start their own business. They want more freedom. They want more time with their family. They want the control of when, how, why, and where.

Unfortunately, many of us forget that this was our main reason, as we often change our focus and all of our “time” into trying to make more money.

Take back the control of your business and your life. The power is yours!

Author, Anna J. Campbell

My Monthly Business Journal

Martha Stewart in The Martha Rules explains difference between Taking a Chance or a Risk

The Martha Rules by Martha StewartWe will begin with The Martha Rules: 10 essentials for achieving success as you start, build, or manage a business written by Martha Stewart.

Martha is truly a remarkable woman who has accepted accountability and responsibility for her own decisions and actions on the part of others in her life. She has also created amazing and brilliant trends throughout the business industry, and she continues to spark interest in the minds of people wishing they could live their lives with such high ambitions.

Martha shares insight into several basic areas of business such as, Appeal to your customers’ wants and needs, Beware the echo chamber: assembling an advisory board, and Take risks not chances.

The first two are fairly understandable and make complete sense. The third tidbit really made me start thinking.

Martha says that, “In business, there’s a difference between a risk and a chance. A well-calculated risk may very well end up as an investment in your business.  A careless chance can cause it to crumble. And when an opportunity presents itself, never assume it will be your last.

This really hit home for me because I often jump at opportunities without taking any amount of time to research it, consider other options, or understand the consequences.  While this habit hasn’t always hurt me, it hasn’t always provided me with the best results either.  I now understand that it is ok to be brave and take a risk, but it should be a well informed and calculated risk.

Are you ok with being a hobbyist instead of a business owner

Murder Mystery Party at the Ballentine-Spence HouseThere is a distinct difference between having a business or a hobby.

The Merriam-Webster dictionary says Business is:

  • : the activity of making, buying, or selling goods or providing services in exchange for money
  • : work that is part of a job
  • : the amount of activity that is done by a store, company, factory, etc.

The Merriam-Webster dictionary says Hobby is:

  • :  a pursuit outside one’s regular occupation engaged in especially for relaxation

A hobbyist still creates or builds things, but a business owner is doing this for money, and a hobbies is doing this for relaxation.

Ask yourself, “am I in this for the money” or “am I in this to feel good about myself”?

There is nothing wrong with having a “hobby”. Just understand that is what it is you are running, and stop putting so much stress on yourself.

I have several Hobbies! I love helping organizations build online and offline marketing platforms such as websites, events, marketing packages, etc. Another hobby I have is hosting community events at my historical landmark home.

The reason it is important to understand the difference is because your accountability and liability may vary depending on if you are operating a business or hobby.

With a business, you are accountable and liable to every customer who has done business with you and is about to.  You are no longer your own person, but an entity.  Money is your priority, and serving your client is how you will receive that money. If your product or service is in very high demand, then you can be more selective of who you serve, when you serve and how you serve. They lower the demand is for your product or service, the more you are at the beck and call of every client you can find.

With a hobby, you can stop making items  at anytime you desire. You can change your entire theme of shop or product line without a care in the world. You can set “working hours” that revolve around your schedule and no one elses, because money is no longer your priority, your happiness is.

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