Category Archives: Target Market
I founded a local non- profit networking group for business women back in April of 2008. It had many challenges but the rewards were greater. The biggest thing I struggled with was the attitudes and unprofessionalism of many of the members. We started out with 12 women at our first luncheon and grew to over 500 members. We held annual bazaars, workshops, brought in guest speakers and worked hard to provide something worthwhile and fun.
One thing I learned was, you cannot instill business ethics or professionalism in people. They either have the desire to excel and be successful, or they don’t. I heard month after month of excuses, women being late to the luncheons and many who couldn’t follow through with an RSVP or notifying you of a cancellation. Made me wonder how they treated their customers and did business.
Networking is not about “what’s in it for me”; it’s about what you can do for others. Many of the women didn’t understand that concept, nor did they want to. They were too focused on me…Me…Me!
After five plus years of running the business, I retired. Only a hand full of women from the networking group have succeeded, and the rest, fell to the way side. I’m a firm believer that attitude is everything in business and in life!
Written by Vicki Elam
As a freelancer, do you have a hard time turning away clients when you are not as busy as you would like to be? That can be a difficult concept for freelancers or those just developing their business. I know. I used to have that problem.
Here’s a scenario… Business was slow. A client would call, yet something told me not to accept that person as a client. I did it anyway. I should have listened to the voice in my head and not accepted that person.
I thought I was building my business. Time after time, it didn’t turn out well. The reasons are varied. As it turns out, I was just becoming frustrated by accepting the wrong clients.
As a freelance editor, clients hire me to edit their manuscripts. Many of those clients accept my advice, have great discussions with me as we talk through suggestions and rewrites, and actually pay me for my work. Doesn’t seem like a difficult issue to understand.
But, I have learned over the past 15 or so years to interview prospective clients a little more carefully and to listen to that voice in my head. I am building my business…not creating frustrations for myself. I take detailed notes when a client first contacts me, I ask questions, I give an idea of my fees, and I pay attention to what I am not hearing.
Again, it seems like a pretty simple concept. But, for many freelancers just starting out it can be intimidating to turn down what seems like an interesting, paying client. It’s something we all have to learn. And, hopefully grow from it.
Now, my clients are a joy to work with. I am happier, my business is growing in the right direction, and I’m moving on.
Article written by Wendy VanHatten with VanHatten Writing Services.
How to find your niche: 1. Who are the people you would like to work with? 2. Why do you want to work with them? 3. How large of a group are you trying to attract? 4. Can they afford your product/service? 5. How often will they need your product/service? 6. Would they look online for more information about your product/service?
If they would search online for feedback, referrals, more details, or contact information for your type of product or service, then here is the online searching information I have to share:
How do they find you online:
According to the people attending the event where I learned about this topic, they believe that 40% of all google searches are completely unique. This means that you can not create a simple SEO (search engine optimization) plan to attract 40% of the traffic out there.
They believe 40% of searches are a long stream of words, in the form of a question, long thought, or sentence. Such as: “my arm and fingers tingle” or “chocolate birthday cake with ice cream” or “homeowners insurance in Pleasanton, California for a townhouse”.
In order to grab this percentage of searches, we need to be posting articles about every topic, product, or service we have. We need to include words that describe these services/products all throughout the article and include at least 2 keywords in each title of the our articles and if you are blogging, always type in words in the keyword section provided to you.
The more information you have on your website that the search engines can look through and use, the more your website will be listed for these searchers.
This is why blogging is key to surviving online. The more detailed information you can provide, the better your website will rank on search engines like google.
How are you using SEO to reach your business niche or target market?
Article written by Anna Campbell with My Monthly Business Journal.