Category Archives: Marketing & Advertising

Fun Topics to Include in your Annual and Monthly Business Marketing Calendar

Attend the En Plein Air Art Auction in Fuquay-Varina on April 11, 2015

Attend the En Plein Air Art Auction in Fuquay-Varina on April 11, 2015

Creating and following a monthly business marketing calendar is an easy and efficient way for you to keep your business front and center for all those searching for your products or services online and within your market area.

In my book, 12 Healthy Habits of Business Leadership, under chapter 7 Market Like a Ninja we talk about the importance of an Annual Marketing Calendar and how it can be an effective tool for increasing your ROI (return on investment).

A fun topic to easily insert into each month of your marketing calendar is community events. Research all of the events happening throughout the year within your online or offline market area. Select the events that either reach your target market or support a cause close to your heart.

Then add each event to your marketing calendar. Now, each month you have a fun topic to share with your current and potential clients. Keep your blog posts or press releases short and to the point.

Important information to include:

  • Event Title
  • Event Date
  • Event Location
  • Event Entrance Cost: Free or Price
  • Event website
  • How this event relates to your product/service or why you support this cause
  • Include a picture from the event and the product/service it relates to
  • Your business contact information, location, and website url

Post this on your website, all social media, and to local media sources.

“Miracles start to happen when you give as much energy to your dreams as to your fears.” Richard Wilkens

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Start Planning your Business Success Today with 12 Healthy Habits of Business Leadership

12 Healthy Habits of Business Leadership by author Anna CampbellBuilding your understanding of how online and offline business strategies work, building your business branding and presence, and building a solid product or service line that you are passionate about is vital for your success.

Take the steps today to start planning for your successful future.

Purchase your copy of 12 Healthy Habits of Business Leadership today in paperback at Amazon or electronically at Amazon Kindle!

Author Anna Campbell says, “Remembering that at our basic level we are drawn to being needed, productive, and useful. This has allowed me to stay focused on my true business success and personal happiness.”

Sara Germano and Anna Prior explain International Businesses Strengthen Sales due to Business Branding

Under Armour BrandingUnderstanding the concept and purpose of Business Branding may seem difficult at times. To help us understand it a bit more clearly, we turn to Sara Germano and Anna Prior.

According to Sara Germano and Anna Prior in their article published in the Wall Street Journal, “Over the years, Under Armour has built up its footwear offerings and expanded its fleet of concept stores, targeting new international markets for a brand best known in the U.S. as a vendor of performance athletic apparel.

Under Armour branding logoThe result is that Under Armour is gaining strength in international and footwear sales, better positioning it to be a competitor to bigger rivals like Nike Inc. and Adidas AG .

Creating a solid brand with effective reference to your product your service and maintaining a strong business presence in the market place will help to increase your sales!

Author, Anna J. Campbell

My Monthly Business Journal

Heidi Cohen explains how Business Branding can be Personal

Heidi Cohen explains business brandingUnderstanding the concept and purpose of Business Branding may seem difficult at times. To help us understand it a bit more clearly, we turn to Heidi Cohen.

Heidi Cohen reminds us that, “Branding should be incorporated into every interaction you have across owned, social media and third party platforms as well as in real life.”

Creating a solid brand with effective reference to your product your service and maintaining a strong business presence in the market place will help to increase your sales!

Author, Anna J. Campbell

My Monthly Business Journal

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