How can Business Branding lead to Higher Sales
Posted by Anna Campbell
The contemporary definition of Brand according to dictionary.com is:
in marketing, the use of logos, symbols, or product design to promote consumer awareness of goods or services.
Examples: Branding has made companies like Apple successful.
Word Origin: 1913
Ekaterina Walter a writing contributor for Forbes says, “… my advice is to go way back, to look deeper, and to ask yourself some fundamental questions about what your brand stands for and what its purpose is. Because unless you are very clear on the answers to those questions, you will not only be unable to create a strong brand, but to communicate your brand to others as well.”
Following along the same lines, Liz Papagni a contributing author with Business 2 Community says, “A well-branded organization has the ability to be recognized, earn loyalty, and define themselves within their market. However, your efforts to brand your organization won’t get far if they’re not authentic.”
Lou Ibriano, CEO, TrinityOne, Inc. a contributing author for American Express really helps us focus as he says, “The adjectives and characteristics that make up your brand should differentiate you from your competitors and provide a clear understanding of what your business is not only capable of doing, but also what it is known for.”
Heidi Cohen reminds us that, “Branding should be incorporated into every interaction you have across owned, social media and third party platforms as well as in real life.”
Alyssa Mattero a contributing author with Shareaholic explains, “Branding is about conditioning your target audience to associate your company with a response, specifically something impactful and relevant that speaks to their needs or concerns.”
According to Sara Germano and Anna Prior in their article published in the Wall Street Journal, “Over the years, Under Armour has built up its footwear offerings and expanded its fleet of concept stores, targeting new international markets for a brand best known in the U.S. as a vendor of performance athletic apparel.
Creating a solid brand with effective reference to your product your service and maintaining a strong business presence in the market place will help to increase your sales!
Author, Anna J. Campbell
My Monthly Business Journal
About Anna CampbellMarketing & PR specialist. Business author, community builder & change maker. I love networking over coffee, brainstorming & growing businesses. Website: http://mrsannacampbell.com Blog: http://ballentinespencehouse.com
Posted on February 26, 2015, in Marketing & Advertising and tagged alyssa mattero, american express, anna prior, apple company branding logo, author anna j campbell, business 2 community, business marketing specialist, earn brand loyalty, ekaterina walter, forbes, heidi cohen, importance of business branding, liz papgni, lou ibriano, my monthly business journal, sara germano, shareaholic, the wall street journal, trinityone inc. Bookmark the permalink. Leave a comment.