Growing her business by learning to ask for help
Posted by Anna Campbell
Liz with Seaside Spa Candles is a truly remarkable mother, wife, entrepreneur, and educator. Since Liz is such an amazing candle maker, I just had to know how she keeps it all together so beautifully.
Liz says that she has had to really prioritize since having her son. Before children, she was a one woman enterprise, but after having children, she just couldn’t do it all.
The first step was accepting that she needed help. She used to always feel guilty when she would ask her family to help pick up her son or help with her candle business, but she now realizes that she can’t feel guilty about surrounding herself with her husband and family she can count on. She finally understood that it really does take a village.
During her first year as a candle maker, she couldn’t say no. She is naturally a people pleaser and enjoys giving back to her community, therefore she donated 500 candles for an upcoming non-profit gala or donate 300 candles for a local women’s shelter – all while juggling her job as an Adjunct Professor, her family responsibilities and the candle orders. However, through experience she now proactively works early in the year with her favorite non profit organizations, to ensure she can plan her time, budget and inventory.
Liz learned to pick and choose. She realized that she couldn’t be everything to everyone. She had to prioritize what was most important and focus. She loves working in education and making candles. Therefore she now spends her non-family time as an adjunct professor and soy candle maker.
Liz believes that the key to success is being able to consistently ‘follow thru’ and dazzle your customers. Her philosophy is that you should always return customer phone calls and emails. Under promise and over deliver, for example deliver those lovely candle gifts or favors ahead of schedule; that’s dazzling your customer! If you are going out of town, let your customers know! They will understand and will appreciate the heads up.
Being a business owner is one of the hardest jobs anyone could probably ever take on. You are responsible for everything. Especially at the beginning: manufacturing, testing, packaging, marketing, selling; everything. And since you are your own boss, you get to deal with the one person that is the hardest on you: yourself. Try and remember that owning your business is hard work, but yet so rewarding.
For time management, Liz has found it is easier for her to keep a calendar at home, calendar at work, and a calendar in her car. She uses her phone calendar and paper calendars. She loves being hands on and is a visual person, so paper calendars are fun and comforting. That is probably why she is such a creative and amazing candle maker.
About Anna CampbellMarketing & PR specialist. Business author, community builder & change maker. I love networking over coffee, brainstorming & growing businesses. Website: http://mrsannacampbell.com Blog: http://ballentinespencehouse.com
Posted on February 1, 2013, in Business Journal, Marketing & Advertising, Starting Your Business, Target Market and tagged business clients, business saying no, business time management, scheduling clients, seaside spa candles, starting a business, target market. Bookmark the permalink. 1 Comment.