Find Your Business Niche and Use SEO

Find Your Niche and Use SEOI recently attended an event and learned a little bit about finding your niche and how to get them to find you online. Here is what I have to share:

How to find your niche: 1. Who are the people you would like to work with? 2. Why do you want to work with them? 3. How large of a group are you trying to attract? 4. Can they afford your product/service? 5. How often will they need your product/service? 6. Would they look online for more information about your product/service?

If they would search online for feedback, referrals, more details, or contact information for your type of product or service, then here is the online searching information I have to share:

How do they find you online:

According to the people attending the event where I learned about this topic, they believe that 40% of all google searches are completely unique. This means that you can not create a simple SEO (search engine optimization) plan to attract 40% of the traffic out there.

They believe 40% of searches are a long stream of words, in the form of a question, long thought, or sentence. Such as: “my arm and fingers tingle” or “chocolate birthday cake with ice cream” or “homeowners insurance in Pleasanton, California for a townhouse”.

In order to grab this percentage of searches, we need to be posting articles about every topic, product, or service we have. We need to include words that describe these services/products all throughout the article and include at least 2 keywords in each title of the our articles and if you are blogging, always type in words in the keyword section provided to you.

The more information you have on your website that the search engines can look through and use, the more your website will be listed for these searchers.

This is why blogging is key to surviving online. The more detailed information you can provide, the better your website will rank on search engines like google.

How are you using SEO to reach your business niche or target market?

Article written by Anna Campbell with My Monthly Business Journal.

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About Anna Campbell

Marketing & PR specialist. Business author, community builder & change maker. I love networking over coffee, brainstorming & growing businesses. Website: http://mrsannacampbell.com Blog: http://ballentinespencehouse.com

Posted on January 13, 2013, in Marketing & Advertising, Target Market and tagged , , , . Bookmark the permalink. Leave a comment.

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